Presented by:
Gold Sponsor:
Word of Mouth Movements: How to Integrate Online Media
with Offline Engagement
Social media has revolutionized brand communications.
Consumers are using online tools to find anything and
everything, and you better believe they're talking about your
company online.
But still more than 93% of retail sales and 90% of word of
mouth referrals happen offline. So what do thousands of
online fans and followers mean if they aren't buying your
product and not telling others why they do business with
you? How can you integrate offline interactions with your
online strategy for a well-rounded, effective brand
communications plan and build a true word of mouth
movement?
Geno Church shares the answers to these questions and
demonstrates how to inspire excitement and engage the
customers and other stakeholders who will advocate for
you both online and offline.
Expect a show and tell presentation loaded with case
studies from real word of mouth movements like the
National Center for Family Literacy's Wonderopolis, which
grew from zero to 25K website visits per month and
multiple influential offline mentions in less than five months -
through a multi-faceted online/offline strategy.
After attending this session, you'll take back the keys to
building long-term momentum online and offline for your
company, product, service or organization.
