Keynote 1: Cathy Taylor
As social media continues to grow and mature, new tools and platforms proliferate the market. But while platforms like social couponing and location-based networking and tools are trending now, many are destined to go the way of Friendster and MySpace. Cathy Taylor, author of MediaPost's Social Media Insider, will give in-depth insight into the current social media landscape and examine which platforms and tools will be around for years and which will become obsolete.

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Keynote 2: Geno Church
Geno Church is the Word of Mouth Inspiration Officer at Brains on Fire, but he considers himself more of a pathfinder for the firm's clients. He's walked down the path with Fiskars Brands, Best Buy, Colonial Williamsburg Foundation, the American Booksellers Association, Charleston Parks Conservancy, the U.S. Office of National Drug Control Policy, Love146 and Rage Against the Haze (South Carolina's youth-led anti-tobacco movement). He likes uncovering the DNA of sustainable word of mouth movements. He's spoken around the world at places such as the Word of Mouth Marketing Association (WOMMA), the Public Relations Society of America (PRSA), American Marketing Association (AMA) and the World Africa Customer Management Conference.