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As social media continues to grow and mature, new tools
and platforms proliferate the market. But while platforms
like social couponing and location-based networking and
tools are trending now, many are destined to go the way
of Friendster and MySpace. Cathy Taylor, author of
MediaPost's Social Media Insider, will give in-depth
insight into the current social media landscape and
examine which platforms and tools will be around for
years and which will become obsolete.
Catharine P. Taylor is a thought leader in advertising and
media, who has been deeply involved in both the online
and offline parts of those industries for several decades,
starting with her first job, in the corporate PR department
at Ogilvy & Mather. After stints in corporate PR for
Saatchi & Saatchi and J. Walter Thompson, she fled the
coop for journalism, joining Adweek magazine.
Though she started out there covering traditional ad
agencies, everything began to change when digital
media, and services such as America Online, first began
to take hold in the mid-1990s. She became one of the
first reporters, at Adweek -- or anywhere -- to cover online
advertising and media. The digital world led her down a
different path that she's still traveling today, examining
how digital innovation is impacting the advertising and
media business. During those first years of the Internet
boom, she served as interactive editor of Adweek and its
cross-town rival, Advertising Age, and as
vp/communications strategy at the Omnicom-owned
digital agency Organic.
A long-time blogger, she was also founding editor of the
popular Adweek advertising blog Adfreak in 2004. These
days, she posts weekly to Mediapost's Social media
Insider blog, hosts social media conferences for
Mediapost and, when she has spare time, writes down a
thought or two at her own advertising blog, Adverganza.
She is also a frequent contributor to KFWB Los Angeles,
commenting about social media trends. You can follow
her on Twitter at @cpealet.
